Houston Financial Advisor & Wealth Management Firm

A 100% employee-owned, CPA-driven, fee-only wealth management firm built around tax-efficient financial planning. Proudly serving Houston since 1989.

Summer Hours | Monday-Thursday: 8am to 5pm; Friday: 8am to noon.

(May 29, 2026 – September 4, 2026)

About Goodman Financial

Goodman Financial is a Houston-based wealth management and financial planning firm specializing in tax-efficient investment strategies and fee-only fiduciary advice — meaning we are legally obligated to act in your best interest, compensated only by you, never by commissions or product sales.

We serve Houston families, individuals, business owners, and institutions with a dedicated team of Houston financial advisors focused on providing peace of mind, so you can feel financially secure and free to spend more time doing what you love.

Our Trusted Custodians: Fidelity & Charles Schwab
Fidelity Investments Logo
Charles Schwab Logo

At Goodman Financial, safeguarding our clients’ assets is our top priority. That’s why we utilize the custodial services of two of the most respected and financially stable custodians in the industry – Fidelity Investments and Charles Schwab & Co., Inc. These firms provide secure custody, trade execution, and comprehensive account services for our clients’ investment accounts.

While Goodman Financial provides independent investment advice and management, client assets are held in accounts in the client’s name at these custodians, ensuring transparency, security, and peace of mind. 1

What we do

What we do and the impact for our clients

These services are designed to help you feel confident about the future and your financial freedom. As life changes, we remain your trusted partner, ready to update your goals and guide you through whatever comes your way.

Our Partners and Sponsorships

University of Houston Alumni Association
TXCPA Houston
TXCPA
NAPFA
Houston Sports & Social Club

Working in Our Clients’ Best Interest Since Day One

Since inception, we have served as a fee-only fiduciary. Our Houston financial advisors provide wealth management and financial planning with your best interests in mind.

Results in Numbers*

*As of December 31, 2025

Average annual client retention
Number of professional designations
Assets Under Management
Years In Service

Experience the Difference

Fee-Only

As a fee-only firm, we are compensated solely by the fees our clients pay us. We do not receive commissions from third parties for the advice we provide or the investments we select. This structure ensures that we are always aligned with your best interests.

Fiduciary

We work with our clients in one capacity: as their fiduciary. When we make an investment decision or a financial planning recommendation based on the goals you have provided, you can trust that it is your best interest.

Quality of
Service

We understand that clients are entrusting us with their life savings, and we take that responsibility seriously. That is why we are proactive in our communication, follow through on action items, and routinely review your financial plan and investments.

Tax Efficiency

We are deeply focused on tax efficiency in every aspect of our investment management and financial planning. Whether analyzing a distribution strategy in retirement or structuring your investments, being tax-conscious can significantly improve your financial outcomes.

What Our Clients are Saying

  • Vic J.

    They pay attention so I don’t have to, and do a better job than I ever could.
  • Tom G.

    It has been a real pleasure working with Morgann and everyone else at Goodman Financial. I am extremely grateful to have been referred to Goodman Financial and I could not be more pleased with the service. As I am approaching retirement, it is a relief to know that Goodman is my financial advisor.
  • Rod and Denise H.

    Goodman Financial is a professional and trustworthy firm providing comprehensive oversight over their client’s portfolio and unbiased financial advice to their clients.
  • Mary Jo A.

    Thank you for your support, respect and feedback in maintaining my financial well being. And, many thanks for sharing your knowledge that is reflected in my positive portfolio.
  • Jeffrey W.

    I’m very happy with my team and have always felt that my personal needs are well looked after. I very much appreciate the peace of mind this provides which allows me to focus on and enjoy other areas of my life.
  • Jeff G.

    The client is the priority!
  • Greg B.

    Dependable and personable professionals who can explain your financial situation, options, and outlook.
  • Franco A.

    The client service has always been great – keep up the great work!
  • Don H.

    Reliable, friendly people who seem to care about me and my financial well-being.
  • Clarissa S.

    We trust them with our financial future and therefore our confidence in a realistic and comfortable retirement.

These testimonials were provided by current clients of Goodman Financial in response to our 2023 Client Satisfaction Survey. These clients were not compensated for these testimonials. No material conflicts of interest exist since these clients were not compensated nor did they receive any other benefit for providing this content.

Serving Clients in Houston, TX and Across the U.S.

Serving Clients in Texas and Across the U.S

Our Wealth Management firm is Headquartered in Houston, Texas, and our financial advisors are proud to serve clients and their families wherever life takes them, for generations to come.

Meet Our Professionals

Our dedicated team of highly credentialed professionals are committed to your long-term financial success.

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